![](https://images.squarespace-cdn.com/content/v1/67818c7b19d45b485013edc6/1736556177182-KE0DITP9ZM55ONH4TVU2/LEGO_Books_KV_1.jpg)
Creative design / Adaptive / Retouching
LEGO Brand Campaign Key Visuals
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As a part of a global team, I played a creative role in LEGO’s brand campaign projects such as OOH advertisements, posters, and web & physical store banners.
My responsibilities included designing visually compelling layouts, performing precise color retouching to elevate imagery, and adapting creative assets across diverse formats to ensure a cohesive and impactful visual presence.
This work required a deep understanding of LEGO’s mission, the objectives of each campaign, and the desired outcomes to align creative execution with brand values and messaging.
Below are a few of the projects I contributed to.
LNY OOH Key Visuals
Chongqing Store Grand Opening Key Visuals
LEGO Books Key Visuals