Creative design / Adaptive / Retouching

LEGO Brand Campaign Key Visuals

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As a part of a global team, I played a creative role in LEGO’s brand campaign projects such as OOH advertisements, posters, and web & physical store banners.

My responsibilities included designing visually compelling layouts, performing precise color retouching to elevate imagery, and adapting creative assets across diverse formats to ensure a cohesive and impactful visual presence.

This work required a deep understanding of LEGO’s mission, the objectives of each campaign, and the desired outcomes to align creative execution with brand values and messaging.

Below are a few of the projects I contributed to.

LNY OOH Key Visuals

Chongqing Store Grand Opening Key Visuals

LEGO Books Key Visuals

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I AM MADBUNNY Brand Development

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Starbucks Marketing Campaign